zac bernstein • executive creative leader

 

Gilt

Leading Creative for this category-defining off-price luxury platform with an elevated, modern, point of view.

Creative Direction

Rue La La

Creating an energetic, lifestyle-driven brand through upbeat campaigns, imagery, and the customer experience.

Creative Direction

Wayfair

Led Creative across AllModern, Birch Lane, Joss & Main, and Perigold, plus a 100-person Creative Imagery group.

Creative Direction

Earlier work

Earlier work includes beauty, branding, advertising, and art direction through Nicole Miller, Plastyk, and Publicis.

Design, Art, and Creative Direction

 

My focus is raising creative quality and building stronger luxury, premium, and e-commerce brands through clear creative direction and modern teams. I connect creative to business performance while evolving how teams work and adopting new technologies like AI.